The creators of Yiro Yiro came to Paragraph for help developing a fast-casual restaurant identity that would embody their fresh and delicious Greek food. Drawing inspiration from their Hellenistic roots, it was concluded that Yiro Yiro would be as colorful and bright as their country of origin. A variety of visuals were created for the space including, logos, menu boards, to-go menus, business cards, environment visuals, website, digital media, uniforms, and more. After a successful launch in August 2017, the restaurant has been featured in news outlets including Philly.com, Philadelphia Magazine, and Fox 29, to name a few.
Paragraph Inc. | Art Direction: Maria Defazio